Senior Web Analytics Analyst - Dallas, TX

About the role

We are seeking a Senior Web Analytics Analyst to support our digital product and business teams by leading web analytics strategy, implementation, reporting, and experimentation initiatives. This role will be responsible for managing and enhancing Google Analytics tagging implementations, defining analytics requirements for new digital features, developing dashboards and reporting in Looker Studio, and delivering actionable insights that drive product and business decisions.

The ideal candidate combines strong technical analytics expertise with business acumen and experience translating user behavior data into measurable recommendations. This individual will also play a key role in A/B testing strategy, experiment setup, performance measurement, and presenting findings to stakeholders across product and leadership teams.

Key Responsibilities

Own and maintain web analytics implementations across digital platforms using Google Analytics (GA4) and Google Tag Manager (GTM)

Develop tagging specifications and measurement frameworks for new website features and product releases

Partner with product managers, developers, UX teams, and business stakeholders to ensure accurate data collection and tracking

Build and maintain dashboards and reporting solutions in Looker Studio for business and product teams

Analyze user behavior, conversion funnels, feature adoption, and engagement metrics to provide actionable insights

Design, instrument, QA, and analyze A/B and multivariate tests using experimentation platforms and analytics tools

Deliver clear readouts and recommendations from experiments, including statistical significance and business impact

Monitor data quality and troubleshoot analytics implementation issues across web properties

Support ongoing product optimization efforts by identifying trends, opportunities, and areas for performance improvement

Required Qualifications

5+ years of experience in web analytics, digital analytics, or product analytics roles

Strong hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)

Experience developing dashboards and reporting in Looker Studio

Proven experience defining tracking requirements and implementing event-based analytics frameworks

Strong understanding of A/B testing methodologies, experiment design, and statistical analysis

Experience analyzing digital customer journeys, conversion funnels, and behavioral data

Proficiency with Excel/Google Sheets and data visualization best practices

Ability to communicate complex analytical findings to technical and non-technical stakeholders

Strong attention to detail and ability to validate data accuracy across implementations

Experience working cross-functionally with product, engineering, UX, and business teams

Compensation, Benefits and Duration

Minimum Compensation: USD 48,000

Maximum Compensation: USD 168,000

Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.

Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.

This position is available for independent contractors

No applications will be considered if received more than 120 days after the date of this post.

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The evidence behind this listing

Workplace

Remote Employer field

Seniority

senior From the job title

Employment type

full time

Location as listed

Remote, US

Pay and work authorization

Stated pay

$48k–168k/yr Employer field

Visa sponsorship

Not stated

Security clearance

Not established

Citizenship

Not established