GTM Engineer

About the role

About the Role

Popmenu is hiring its first GTM Engineer to build the systems that power our go-to-market motion. This is a build role. You will design those systems from the ground up and have real latitude in deciding what gets built first.

We run a high-velocity, low-ACV motion: thousands of addressable restaurants in every market we sell into, and a sales cycle typically under 30 days. Our Sales, Marketing and CX teams run well on processes they have built and refined themselves. What they do not have yet are the systems to take that repetitive work off them, orchestrate the handoffs between them, and put the right accounts in front of the right person automatically. Building those systems is how we intend to have the sharpest, most efficient go-to-market motion in restaurant technology.

You will report to our Chief Business Officer and Co-Founder and work across Sales, Marketing and CX. Salesforce and Salesloft are our system of record and sequencing today, and the data, enrichment and automation around them is largely yours to build. Nobody hands you a backlog here. You will find where we are losing hours and where we are losing accounts, decide what matters most, and build the fix.

What You'll Own

Pipeline and Targeting

A single source of truth for every addressable restaurant in our markets, US and UK, assigned to territory automatically, enriched, and scored on fit and intent

An AI-native outbound engine that turns cold restaurants into booked conversations, at a volume no team could run manually

The infrastructure that makes that volume possible: domain strategy, inbox rotation, warmup and sender reputation

Inbound speed to lead, plus routing and attribution in partnership with Marketing

Sales Productivity

Take the repetitive work off our AEs: list building, account research, call prep, follow-up, routing and data entry

Put reps in front of prioritized, signal-ranked queues instead of a blank search bar

CX and Post-Sale Efficiency

Bring the same leverage to onboarding, support workflows and account health scoring

Orchestrate the handoffs between Sales, Marketing and CX so nothing is rekeyed, re-researched or dropped between teams

Automate the good processes that are still being run manually, without breaking what already works

Systems, Stack and Roadmap

Own the architecture of how our GTM tools connect, and the quality of the data inside them

Own what you build end to end, including monitoring, error handling, and the guardrails on anything AI-generated that reaches a restaurant

Know our stack, know what exists in the market that we are not yet using, and make the case for what we adopt, replace or retire

Set the roadmap and bring a clear, defensible point of view on what gets built first

Measure the impact: repetitive hours removed across Sales and CX, territory coverage and data accuracy, booked conversations generated, and speed to lead

Requirements

What We're Looking For

Non-Negotiables

5+ years in GTM engineering, revenue operations, growth or marketing operations, including time owning a function rather than a slice of one

Self-directed by default. You can point to problems you identified yourself, decided were worth solving, and drove to completion

AI in production. You have shipped AI-driven workflows that reach real customers, and you can explain your evals, guardrails and human-review step before anything goes out

CRM architecture rather than administration. Salesforce or HubSpot, plus modern enrichment and orchestration tooling: Clay, n8n, Make or equivalent

Commercial instinct, and a track record of shipping work with teams you do not manage

Strong Preference

High-velocity, low-ACV motions. Cycles under 30 days and thousands of accounts per market

Restaurant tech, hospitality SaaS, or vertical SaaS

Strong SQL and working Python or equivalent preferred. You can connect two systems with no native integration

Local business or multi-location data

Experience building without a large team, in a startup or scale-up environment

Who You Are

A builder, not a maintainer. You are energized by an open scope rather than unsettled by it

Strategic without being asked. You bring a point of view on what should happen next and you can defend it

Focused on leverage. You measure your work by the hours and errors you take out of other people's days

Ideally located in Atlanta

Benefits

Who We Are

Popmenu is a fast-growing, venture-backed SaaS company transforming the restaurant industry. We started with our patented dynamic menu technology, unleashing the power of a restaurant's most important marketing tool, the menu. Since then, we have continued innovating to solve existing and emerging challenges for restaurant operators. We do not just sell software. We partner with restaurants to help them win. Our mission is to empower owners and operators with the technology tools they need to succeed long into the future. We hire exceptionally bright, motivated people who are passionate about helping great restaurants reach their full potential.

Compensation

Base: $140,000 to $150,000

Annual bonus target: 20% of base

Equity included for every employee

Why Popmenu

Our first GTM Engineer, with meaningful ownership of the function from day one

A direct line to our Chief Business Officer and Co-Founder

Full-funnel scope across Sales, Marketing and CX rather than one narrow slice

Remote across the US, a product restaurants rely on, and equity for every team member

What We're Serving

Remote, United States

Genuine Core Values with quarterly peer recognition through our Super Booms

Giving Back with company donations to causes chosen by team members

Visible Growth and Development in a scaling SaaS company where your impact is seen and rewarded

Company Ownership with meaningful equity for every employee

Comprehensive Benefits including medical, dental, vision, 401(k), and Wagmo Wellness Plan for your pets

Posting text as published by Popmenu.

The evidence behind this listing

Workplace

Remote Employer field

Seniority

Not established

Employment type

Not established

Location as listed

Atlanta, Georgia, United States

Pay and work authorization

Stated pay

Not stated

Visa sponsorship

Not stated

Security clearance

Not established

Citizenship

Not established